When it comes down to your restaurant menu, you might tend to think that bigger and longer is always better. While this might work for a couple of select restaurants, we want you to know that smaller menus are typically better for you and can generate much more revenue. What’s more, in this blog, we will look at why certain customers prefer smaller menus. Read on to learn much more about the many reasons you might want to consider moving towards smaller offerings for your menu.
Smaller Menus Make Decision Making Quicker and Easier
Did you know that a lot of your diners have a hard time deciding what they want while visiting your eatery? The psychology of choice says that customers want some help with their purchasing decisions. This holds quite true when they’re trying to decide what they want to eat. A few people feel overwhelmed by the various choices your eatery might have. They often want a bit of help, and by providing them with a small menu, you make the process easier. Also, the pandemic led many restaurant owners to shorten their menus. These same restaurants are deciding to keep these small menus since their customers enjoy them, and it is easier for them to manage. Also, smaller menus fight any decision fatigue customers might have.
Smaller Menus Are More Customer Friendly
Your customers do not want to flip through a ten-page menu. It is overwhelming and confusing for many. It could take some time for them to plow through a long menu, and they start to feel bad for sitting at your server’s table for too long. Imagine the diner with a limited bit of time. They want to browse quickly through your menu, and they certainly do not want to spend 15 minutes deciding on what to eat. You want your customers to be in and out for profit, so to ensure customers aren’t sitting around all night deciding what to order, consider creating a smaller menu.
Smaller Menus Define Your Restaurant
With a smaller menu, your customers know who you are. Your brand will be easily identifiable, and they will think of you when they are craving dishes from your new menu. Consider this while creating your menu, along with any other restaurant products you are considering making changes to.
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At H.C. Walterhoefer, we have over 5,000 products ranging from paper goods to cleaning supplies to meet your personal or business needs. If you want something that we do not offer in our store, just ask us for it, and we will do our best to get it for you. Our store has everything you need! Stop by today to get supplies for your next event, all your restaurant needs, and the best cleaning products at the best prices. We even deliver! So call us today at 410-368-5070. We are located at 2331 Washington Blvd., Baltimore, MD 21230 and we are open from Monday to Saturday from 8 a.m. to 4:30 p.m. Follow us on Twitter, Facebook, and Google+ to stay up to date with everything H.C. Walterhoefer.