As holidays go, Halloween is not usually seen as a marquee event for most restaurant promotions. Clubs have long known how to bring in clubs, but not too many restaurants typically join in on the Halloween festivities. For a creative, smart dining operation, Halloween is an opportunity to stand apart from the crowd and to help cash in on one of the top spending nights of the year. During Halloween, people wish to go out, see something new, and of course, have fun. With a bit of planning, ingenuity, and marketing, your eatery could put on a nice event that fills seats and collects revenue. Read on to learn more!

Decide on a Restaurant Promotional Theme

At its core, Halloween is a celebration of fun and creativity. The spirit of the holiday challenges each person who puts on a costume and any eatery that opens its doors for a Halloween event to help transform themselves into something spooky, delightful, and surprising. The key is to make your creative decisions in service of one central theme. Consider hanging apples or donuts. Another fun way to have a Halloween-themed event in your restaurant is having a Halloween costume contest. There are plenty of ways to do this, like best costume, group costume, kid and adult costume, and best couple’s costume. Whoever wins the costume could also receive a gift card or a free meal. This is another way to keep customers coming back in the future. Decorating your entire restaurant, dining room, and kitchen is a fun way to stay on theme as well.

Promote the Restaurant Halloween Event

Once you have come up with a spooky theme or promotion, it is time to get the word out to everyone! There are some basic ways to do some smart, targeting marketing to help fill seats this October 31st. Before you do any marketing, customize the reservation widget. Whether you are selling tickets to a self-contained event or simply serving a fun cocktail amidst more pumpkin decorations than normal. Let all of your guests know about this event by offering within your own reservation widget.

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At H.C. Walterhoefer, we have over 5,000 products ranging from paper goods to cleaning supplies to meet your personal or business needs. If you want something that we do not offer in our store, just ask us for it, and we will do our best to get it for you. Our store has everything you need! Stop by today to get supplies for your next event, all your restaurant needs, and the best cleaning products at the best prices. We even deliver! So call us today at 410-368-5070. We are located at 2331 Washington Blvd., Baltimore, MD 21230 and we are open from Monday to Saturday from 8 a.m. to 4:30 p.m. Follow us on Twitter, Facebook, and Google+ to stay up to date with everything H.C. Walterhoefer.