In this blog, we’ll take a peek at how daily lunch specials can help drive new patrons to your eatery.
More than 90 percent of American workers buy their lunches out at least one time a week. This is an excellent target audience for your own restaurant and a nice way to build your business. In this blog, we’ll take a peek at how daily lunch specials can help drive new patrons to your eatery. You will be more profitable if you are able to pick your lunch sales. With the proper marketing and positioning, it is one other revenue source that can help cover all of your expenses right into the dinner hours. Read on to learn more!
Pick Your Target Market
The very first thing for you to do is decide who is most likely to visit your eatery during lunch hours. Then you are able to target your daily lunch specials to them to drive in new business. Do you wish to cater to the business crowds? Are you a hub for college kids? In order to market your daily lunch specials, you have to determine your target audience, so know exactly who you’re marketing to. Also, by understanding your target market, it helps you allocate your funds more wisely. You will know whether your marketing should be more interpersonal, digital, traditional, or a mix of all these tactics.
Offer Free Delivery During Lunchtime
One other way to target new patrons during the lunch rush is through free delivery options. Lunchtime diners are typically busy with limited time, and with the pandemic ongoing still, restaurant delivery is a serious draw for people. By offering free delivery, you’re able to enhance the marketing potential of your daily lunchtime specials. Also, consider targeting new patrons with group specials. For example, offer free delivery options for offices that place around ten meal orders. This way, you will reach more customers and offer bigger discounts for bigger orders. Do not forget to deliver menus with daily lunch specials, promoting your free lunch delivery options to businesses near your eatery too.
Offer Fixed Lunch Price Specials
You could bring in new patrons with some fixed-price lunch specials. If you discover that your target audience would like a nice sit-down lunch, but they’re limited on time, consider creating some specials around their personal needs.
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